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How to stop cart abandonment with Google Places?

By April 13, 2019July 3rd, 2019Google

According to Shopify, the e-commerce sector (online retail) will generate sales of approximately $4.5 trillion in 2021. This only proves how much shopping habits are changing, and how people are adjusting to new technologies. Continuous improvement of your online sales tools is, therefore, becoming even more important. Let’s make shopping an unforgettable experience and make sure the customers feel satisfied after their visit on your website.

Worldwide e-commerce sales (Image source: Shopify)

The stats above show the sales volume forecasts in the e-commerce sector. Knowing how much money is spinning in this sector, let’s see who shops online and from where. Below you will find some interesting e-commerce statistics.

Where is your customer while shopping?

in bed
at the office
in the bathroom or in the car

Who are your customers?

Generation X

Millennials and Generation X are the biggest online shoppers, with 67% of millennials and 56% of Generation X preferring to shop online versus in brick-and-mortar stores.

Source: Kinsta

Why do customers leave your site abandoning their cart?

Recent research has shown that up to 70% of all customers do not complete their purchases. There are several reasons why – malfunction of the site,  a small range of the payment options, and expensive postage. But did you know that up to 26% of customers do not complete their purchase due to the lengthy and complicated purchase and check-in process? Yes, it’s correct. It is up to you to determine the customer experience from your e-shop. User experience is very important because it can influence not only the purchase of this one user but also the future purchases of his friends, family or colleagues.

How much time do your customers have?

It is interesting to think about how customers behave in the online environment. It’s not just about thinking who they are and where they are while shopping. It is important to say that those who buy online the most today are in the working age. Most likely, they don’t have much time in their day left for shopping after working, spending time with children, doing sports, and other free-time activities. Therefore, it is essential that operators who want to succeed in the e-commerce world must ensure the fastest way of buying and checking out. Hence, it is also necessary to try to reduce the number of abandoned shopping carts as much as possible. Google Maps’ Autocomplete service can really help here. How? Let’s take a look.

What is Autocomplete?

Google Places API service offers the ability to implement a feature called Autocomplete. This feature makes life easier for all of the users in the online environment. You may not realize it, but you use Autocomplete every day. In the morning, while searching for the address of your first meeting, Google Maps offers you address suggestions after entering a few letters, or later in the office while looking for the perfect gift through Google’s web browser. So why not to use this feature while shopping and completing the order? Feel free to contact us and we will be happy to advise you on how to implement this service in your e-shop solution.